Nike applies for trademark for virtual goods

Nike has filed four applications to patent virtual goods with the US Patent and Trademark Office.

Applications for various digital goods

Nike has according to Bloomberg filed a trademark for its brand for virtual and downloadable goods.

On October 27, the sportswear retailer filed four applications with the US Patent and Trademark Office. The applications reportedly list an assortment of digital goods, including headgear, glasses, bags, backpacks and sports equipment.

In addition, the applications are based on an intent-to-use basis. This means that the patents themselves only become definitive when Nike uses them commercially.

The news comes amid Facebook’s (now Meta’s) rebranding and embrace of the metaverse. This will be a virtual universe where users can interact with each other as digital avatars. These virtual environments can be used for social interactions, gaming or even work.

This isn’t the first time the sports giant has embraced Web 3 technology.

In 2019 Nike got a patent for ‘cryptographically secured digital assets’, including ‘Cryptokicks’. These contain according to Yahoo Finance token data and attributes of an associated physical Nike shoe in the real world.

Nike’s latest batch of patents arrived during Facebook’s rebranding to Meta. According to Mark Zuckerberg, CEO of Meta, this “marks the start of the next chapter for the Internet”.

The CEO of Meta, named Mark Zuckerberg said last week:

“The next platform will be even more immersive; an embodied internet where you are in the experience, not just looking at it. We call this the metaverse, and it will involve every product we offer.”

“In the metaverse, you can do almost anything you can think of. You can get together with friends and family, work, learn, play, shop and create,” he added.

Amid the rebranding, Zuckerberg gave a nod to some of the issues that have plagued Facebook and Zuckerberg’s leadership, including the undermining of privacy. “Privacy and security must be built into the metaverse from day one,” Zuckerberg said.

Even so, many of the controversies that have plagued the social media giant still exist.

Frances Haugen, the Facebook product manager turned whistleblower, leaked certain documents called Facebook Files. These embroiled Zuckerberg’s social media platform in a plethora of controversies. These include weak responses to misinformation about COVID-19, poor handling of fake news, and even worse responses to workers’ concerns about human trafficking.

Haugen also said the Facebook Files proved that the social media giant prioritized “growth over security.”

She said recently that she was financially stable enough to shed light on these controversies thanks to crypto purchases made “at the right time.”

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