Football club Arsenal in discussion with ASA about crypto advertisement

Following the ASA’s decision, English football club Arsenal announced it would appeal.


ASA removes campaigns from Arsenal

The Advertising Standards Authority, ASA, is a body that oversees advertising in the United Kingdom. ASA takes action against irresponsible crypto advertisements.

Earlier this year, Arsenal entered into a partnership with blockchain company Chiliz, along with many other football clubs. With this collaboration, the football club launched a phantoken. On August 12, the club promoted its fan token AFC on its official Facebook page. However, this ad has been banned by the ASA for violating its ad rules. The agency stated that the post did not highlight the risks of investing in cryptocurrencies.

According to a report from the BBC, the ASA alleges that content on Arsenal’s official website violated advertising rules. Specifically, it concerns the page published on August 6, 2021, with the title “$AFC Fan Token: Everything You Need to Know”.